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New Product Concept Development & Testing Tips 

 

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New Product Concept Development and Testing; Models; Mock-ups; Artistic New Product Concept Drawings

Many companies seem to be unable to transform an idea into practical product concepts which would be attractive the potential customer. How does your company score here? If you are not happy, do not worry. You are not alone and there are solutions. 

A product idea is an idea for a possible product that a company can see itself offering to the market. A product concept is an elaborated version of the idea expressed in meaningful user terms. The company's task is to develop a given product idea into some alternative product concepts, evaluate their relative attractiveness to customers and choose the best one. 

The product concept which was chosen for further development must satisfy these requirements: 

  • Utilize sound engineering principles for safety, performance and quality. 
  • Be user-friendly and have features which address currently unmet user needs. 
  • Lend itself to high volume, low cost manufacture. 

If a company lacks internal, creative resources for the transformation of ideas into product concepts, it should solicit the help of outside experts for this purpose. In our experience, such an expense could really determine the eventual success or demise of the new product idea. 

Every effort should be made so that the user's feedback is based on actual product models and not written words. The selective group of users should be able to touch and feel various product concepts. Otherwise any feedback could be very misleading. 

Our Breakthrough New Product Development method could help you create, develop and commercialize new product winners time after time. 

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Fax: 908.387.0447  Email
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Home
Who We Are
Unique Strengths
Our Services
Projects Resume
Your Next Step
Write Us
What's New
Articles
Ask SolvWizSM For FREE 

TechnoBusiness Solutions
403 Christie Ct., Stewartsville, NJ 08886 USA
Costas B. Chantzis, CEO 


Tel.: 908.387.9276
Fax: 908.387.0447  Email
Home