New Product Concept Development & Testing Tips
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New Product Concept Development and Testing; Models;
Mock-ups; Artistic New Product Concept Drawings
Many
companies seem to be unable to transform an idea into practical product
concepts which would be attractive the potential customer. How does your
company score here? If you are not happy, do not worry. You are not alone
and there are solutions.
A product idea
is an idea for a possible product that a company can see itself offering
to the market. A product concept is an elaborated version of the
idea expressed in meaningful user terms. The company's task is to develop
a given product idea into some alternative product concepts, evaluate
their relative attractiveness to customers and choose the best one.
The product concept
which was chosen for further development must satisfy these requirements:
- Utilize sound
engineering principles for safety, performance and quality.
- Be user-friendly and
have features which address currently unmet user needs.
- Lend itself to high
volume, low cost manufacture.
If
a company lacks internal, creative resources for the transformation of
ideas into product concepts, it should solicit the help of outside
experts for this purpose. In our experience, such an expense could really
determine the eventual success or demise of the new product idea.
Every effort should
be made so that the user's feedback is based on actual product models and
not written words. The selective group of users should be able to touch
and feel various product concepts. Otherwise any feedback could be very
misleading.
Our Breakthrough
New Product Development method could help you create, develop and
commercialize new product winners time after time.
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Tel.:
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Fax: 908.387.0447 Email
Home
Home
Who We Are
Unique Strengths
Our Services
Projects Resume
Your Next Step
Write Us
What's New
Articles
Ask
SolvWizSM For FREE
TechnoBusiness
Solutions
403 Christie Ct.,
Stewartsville, NJ 08886 USA
Costas B. Chantzis,
CEO
Tel.:
908.387.9276
Fax: 908.387.0447 Email
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