How to Invent, Create, Innovate and Steamroll the
Competition
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New Product Innovation, Creativity, Ingenuity,
Invention and Added Value
Are
you pleased with your company's innovative, idea generating score
card? Most likely, you are not satisfied because new products rarely become
market and profitability hits. Fortunately, there are solutions.
The search for new
product ideas should be systematic rather than haphazard. Systematic
innovation requires the purposeful and organized search for changes, and
the systematic analysis of the opportunities such changes might
offer.
There are a number of
sources for innovative opportunity. Some of them are visible primarily to
people within a given industry whereas the remaining ones are readily
available to all. We list here the major ones:
- The unexpected success, failure and
outside event.
- The discrepancy between what is and what
ought to be.
- Process need, the mother of
invention.
- Changes in industry or
market structure that surprise everyone.
- Demographic trends.
- Changes in perception,
mood and meaning.
- New knowledge.
Each
of these sources of creativity and innovation require separate analysis.
Companies can train their employees in the development and
commercialization of new product winners using a number of proven idea
generating techniques.
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Costas B. Chantzis,
CEO
Tel.:
908.387.9276
Fax: 908.387.0447 Email
Home
Home
Who We Are
Unique Strengths
Our Services
Projects Resume
Your Next Step
Write Us
What's New
Articles
Ask
SolvWizSM For FREE
TechnoBusiness
Solutions
48 Pinelynn Road, Glen
Rock, NJ 07452 USA
Costas B. Chantzis,
CEO
Tel.:
908.387.9276
Fax: 908.387.0447 Email
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