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How to Design and Develop  New Product Winners Time after Time;New Product Development;Innovation;Phase Gate;Stage Gate;Concurrent Engineering;Commercialization;Medical Devices;Pharmaceuticals;Consultants

 

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New Product Development Strategies and Management

Even though the product development process seems to be straight forward, many companies continue to struggle. The result is cost overruns, project delays, in-fighting, loss of credibility for the product development organization, etc. 

All of these problems could have been prevented if a methodical approach were to be implemented. Here are some of the things we have found to work for us since 1980: 

  • Develop an Executive Summary for every good product idea and get it approved by both the product development team and management. 
  • Create an environment so that the chosen product development team could focus its resources with laser beam accuracy on the new product. 
  • Remove such obstacles as: management power struggles; conflicting objectives; making the team responsible and accountable for getting results without providing the required resources, authority to make things happen and proper rewards, etc. 
  • Establish a Project Initiation, Justification and Management Approval document. 
  • Develop an Unmet Needs and Design Criteria document and get it approved. 
  • Establish a Product Claims, Features and Benefits document. 
  • Develop a detailed Project Master Plan and get it approved. 

You could find out more about these new product development documents and methodologies by reviewing our "How to Steamroll Your Competition and Improve Your Profitability" reference. 
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403 Christie Ct., Stewartsville, NJ 08886 USA
Costas B. Chantzis, CEO 


Tel.: 908.387.9276
Fax: 908.387.0447  Email
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Home
Who We Are
Unique Strengths
Our Services
Projects Resume
Your Next Step
Write Us
What's New
Articles
Ask SolvWizSM For FREE 

TechnoBusiness Solutions
403 Christie Ct., Stewartsville, NJ 08886 USA
Costas B. Chantzis, CEO 


Tel.: 908.387.9276
Fax: 908.387.0447  Email
Home