How to Design and Develop New Product Winners
Time after Time;New Product Development;Innovation;Phase Gate;Stage
Gate;Concurrent Engineering;Commercialization;Medical
Devices;Pharmaceuticals;Consultants
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New Product Development Strategies and Management
Even
though the product development process seems to be straight forward, many
companies continue to struggle. The result is cost overruns, project
delays, in-fighting, loss of credibility for the product development
organization, etc.
All of these problems
could have been prevented if a methodical approach were to be implemented.
Here are some of the things we have found to work for us since 1980:
- Develop an Executive
Summary for every good product idea and get it approved by both
the product development team and management.
- Create an environment so
that the chosen product development team could focus its resources
with laser beam accuracy on the new product.
- Remove such obstacles as:
management power struggles; conflicting objectives; making the team
responsible and accountable for getting results without providing the
required resources, authority to make things happen and proper
rewards, etc.
- Establish a Project
Initiation, Justification and Management Approval document.
- Develop an Unmet Needs
and Design Criteria document and get it approved.
- Establish a Product
Claims, Features and Benefits document.
- Develop a detailed Project
Master Plan and get it approved.
You
could find out more about these new product development documents and
methodologies by reviewing our "How to
Steamroll Your Competition and Improve Your Profitability"
reference.
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Costas B. Chantzis,
CEO
Tel.:
908.387.9276
Fax: 908.387.0447 Email
Home
Home
Who We Are
Unique Strengths
Our Services
Projects Resume
Your Next Step
Write Us
What's New
Articles
Ask
SolvWizSM For FREE
TechnoBusiness
Solutions
403 Christie Ct.,
Stewartsville, NJ 08886 USA
Costas B. Chantzis,
CEO
Tel.:
908.387.9276
Fax: 908.387.0447 Email
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